Main description:

Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science that is most applicable to organizations and providing an evidence-based approach to dramatically boost the effectiveness and impact of communications. From structural dynamics to occupational aprosodia, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for.

Contents:

Part 1. Introduction to neuroscience for corporate communications. - Chapter 1. Why should communicators care about neuroscience? - Chapter 2. The changing landscape. - Chapter 3. Let's get neurological. - Chapter 4. The body politic. - Part 2. The neurocommunicator's toolkit. - Chapter 5. The coming of neuroleadership. - Chapter 6. The braking system. - Chapter 7. The toolkit. - Chapter 8. The neuroscience of Aristotle. - Chapter 9. The culture club. - Part 3. The psychology of the corporate communications team. - Chapter 10. Communicator, heal thyself. - Chapter 11. Safe space. - Part 4. Self-care for corporate communications professionals. - Chapter 12. Communicating trauma and loss. - Chapter 13. The neuroscience of compassion. - Epilogue. Practice what you preach.