Main description:

While most private practice owners spend their time working in their businesses, Dr. Gyl highlights the importance of working on their business. The manual focuses on providing simple and hands-on tips for a more productive and profitable business. Topics range from the very beginning of a practice--how to get started--to marketing, monitoring your business's health, retaining patients, and keeping your business on track.

Author Dr. Gyl has owned and operated her practice for thirty-five years, generating ten times the annual revenue of a typical practice, despite being in a town of only 12,000 people. Readers will benefit from her unique expertise and insight into the world of private practice.

Contents:

Chapter 1. Getting Started in Private Practice

Chapter 2. Monitoring the Health of the Business

Chapter 3. Innovative Marketing

Chapter 4. Focus on Patient Retention

Chapter 5. Getting Patients to Say "Yes" to Better Hearing

Chapter 6. The Financial Picture

Chapter 7. Keeping the Business on Track

Chapter 8. Focus on Possibility