Main description:

A complete one-stop-shop for any student of health promotion.

How to improve and protect public health is one of the biggest questions facing the 21st century and this book exists to help tackle it head on. Setting out the What, Why, When, Who, Where and How of health promotion across 20 bite-sized chapters. It explores the full range of theories, context and strategies that influence contemporary health promotion.

Key features:

Comprehensive coverage: all facets of health promotion introduced and explained

Combines the theoretical with the practical: knowledge blended with the key skills and attributes needed for effective health promotion

Extensive range of global case studies: read about the enormous range of possibilities and creative ways health promotion can be achieved

This is the ideal textbook for any undergraduate or pre-registration student starting their health promotion or public health journey. It provides a complete package of information that will lay the groundwork for your learning and future practice and will help you succeed with assignments, essays and exams.

Contents:

Chapter 1 - What is 'health'?
Chapter 2 - Health promotion: an historical overview
Chapter 3 - Health Promotion Approaches
Chapter 4 - The role of health promotion in tackling contemporary health challenges
Chapter 5 - Inequalities in health
Chapter 6 - The importance of health promotion values
Chapter 7 - Assessing Health Needs: Principles and Practice
Chapter 8 - Valuing Lay Perspectives
Chapter 9 - Understanding epidemiology and health profiling
Chapter 10 - The role of the individual
Chapter 11 - The role of the state
Chapter 12 - Partnership working
Chapter 13 - Settings approach: overarching theory
Chapter 14 - Healthy settings in action
Chapter 15 - Virtual settings for health
Chapter 16 - Professional competencies and core skills
Chapter 17 - Searching and appraising the evidence
Chapter 18 - Planning and designing health promotion programmes
Chapter 19 - Health promotion research and evaluation
Chapter 20 - Communicating effectively