Main description:

Evaluation is essential in determining the success of health promotion programs. Just as each program is unique in nature, so too should be its evaluation. All programs can benefit from some form of evaluation.

Evaluation in a Nutshell 3e is a succinct guide to the strategic and technical issues that arise during the evaluation of health promotion programs, providing practical advice on how to understand, interpret and assess existing health promotion programs.

This book takes a real-life and pragmatic public health perspective, equipping students with foundation knowledge and core skills to develop and implement appropriate evaluations. Evaluation in a Nutshell 3e provides practical guidance on when and how to evaluate programs, and the range of evaluation designs and research methods that can be used to evaluate different projects and program types.

New to this edition:

new chapter on the evaluation of natural experiments and policy
new frameworks and methods for the evaluation of scaled-up interventions
updated materials on new research design used to address program effectiveness.

Written by internationally recognised leaders in the field, all sections have been thoroughly revised and updated, while maintaining the concise, accessible style of the previous editions. This book will guide students in developing the core skills necessary for valuable and practical evaluations.

Contents:

1. Planning for evaluation
2. Research and evaluation in health promotion: key stages, methods and types
3. Formative evaluation
4. Process evaluation
5. Evaluation methods for health promotion projects (interventions)
6. Systems approaches and comprehensive (complex) program evaluations
7. Evaluation methods for program replication, scale-up (dissemination) and institutionalisation
8. Natural experiments: one method of policy evaluation
9. Evidence, practice, policy and the critical practitioner