Main description:

Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

Contents:

Figures, Tables, Exhibits, and Numbered Boxes. Preface. Acknowledgments. About the Author. Introduction.PART ONE. INTRODUCTION TO HEALTH COMMUNICATION. 1. What Is Health Communication? 2. Current Health Communication Theories and Issues. 3. Cultural, Gender, Ethnic, Religious, and Geographical Influences on Conceptions of Health and Illness. PART TWO. HEALTH COMMUNICATION APPROACHES AND ACTION AREAS. 4. Interpersonal Communications. 5. Public Relations and Public Advocacy. 6. Community Mobilization. 7. Professional Medical Communications. 8. Constituency Relations in Health Communication. PART THREE. PLANNING, IMPLEMENTING, AND EVALUATING A HEALTH COMMUNICATION PROGRAM. 9. Overview of the Health Communication Planning Process. 10. Situation Analysis and Audience Profile. 11. Identifying Program Objectives and Strategies. 12. Developing Tactical and Evaluation Plans. 13. Implementing, Monitoring, and Evaluating a Health Communication Program. Appendix A: Examples of Worksheets and Resources on Health Communication Planning. Appendix B: Selected Online Resources on Health Communication. Glossary. References. Index.