Main description:

Health Communication Fundamentals: Planning, Implementation, and Evaluation in Public Health is a comprehensive, practice-based textbook designed to equip students with the tools needed to excel in the public health communication workforce. Using a mix of domestic and global examples, the book guides readers through the entire health communication process- from planning and implementation to research, monitoring, and evaluation.

Interdisciplinary perspectives and contemporary public health topics are explored throughout the book via real-world examples, case studies, and spotlights on professionals and organizations currently working to bring about positive individual and social change. Contemporary public health topics include communication for pandemics, social justice, anti-racism, chronic disease prevention, environmental health and justice, and mental health, to name just a few. Each chapter features a podcast interview with a professional currently working in a health communication related field, to show health communication skills in action and illustrate the wide variety of careers available in this dynamic and growing sector.

Health Communication Fundamentals is an essential resource for students in a variety of health professional and communication-based programs, and will help prepare them to make unique and valuable contributions to jobs in health departments, non-profit organizations, advocacy groups, private organizations, government, academia, the media, and more.

Key Features:

Focuses on evidence-based and theory-driven health communication practice
Covers the entire communication campaign process - planning, implementation and evaluation of health communication initiatives that want to achieve social and behavior change
Includes interdisciplinary perspectives and contemporary topics with a focus on health equity, social justice, and human rights
Illustrates concepts using US and global examples, outcomes, and applications of health communication campaigns that span core public health topic areas
Provides insight into career opportunities in health communication
Audio podcasts highlight insights from leaders and experts with diverse careers in health communication
Purchase includes digital access for use on most mobile devices or computers
Qualified instructors have access to chapter PowerPoints, an Instructor's Manual, Sample Syllabus, and Test Bank

Contents:

PART I: HEALTH COMMUNICATION PLANNING

Chapter 1. Defining Public Health Communication

Chapter 2. Situation and Audience Analysis

Chapter 3. Public Health Theories

Chapter 4. Communication Theories

Chapter 5. Designing, Developing, and Testing Health Communication

PART II: HEALTH COMMUNICATION IMPLEMENTATION

Chapter 6. Individual-Level Health Communication Strategies

Chapter 7. Interpersonal-Level Health Communication Strategies

Chapter 8. Group-Level Health Communication Strategies

Chapter 9. Health Communication Strategies Using Mass Media

Chapter 10. Health Communication Strategies Using New Media

Chapter 11. Cross-Level Health Communication Strategies

PART III: HEALTH COMMUNICATION RESEARCH, MONITORING, AND EVALUATION

Chapter 12. Health Communication Research

Chapter 13. Health Communication Monitoring

Chapter 14. Health Communication Evaluation

Chapter 15. The Future of Public Health Communication