Main description:

A time-tested, landmark approach to health promotion and communication projects and everything that goes into making them successful.

For more than 40 years, the PRECEDE-PROCEED model, developed in the early 1970s by Lawrence W. Green and first published as a text in 1980 with Marshall W. Kreuter, Sigrid G. Deeds, and Kay B. Partridge, has been effectively applied worldwide to address a broad range of health issues: risk factors like tobacco and lack of exercise, social determinants of health such as lack of access to transportation and safe housing, and major disease challenges like heart disease and guinea worm disease. In Health Program Planning, Implementation, and Evaluation, Green and his team of senior editors and chapter authors combine their expertise to offer a high-level guide to public health programming. This guide aligns with foundational public health competencies required by increasingly rigorous certification and accreditation standards. Driven by the coronavirus pandemic and a looming climate crisis, the book addresses the rapid changes in modern-day conceptions of disease prevention and health promotion.

Today's public health practitioners and researchers are often called upon to address a complex web of factors, including population inequities, that influence health status, from biology to social and structural determinants. Program and policy solutions to population health challenges require systematic planning, implementation, and evaluation. Providing students with knowledge, skills, and a range of tools, the book recognizes new approaches to communication and fresh methods for reaching a greater diversity of communities.

The authors highlight the importance of starting the population health planning process with an inclusive assessment of the social needs and quality-of-life concerns of the community. They explain how to assess health problems systematically in epidemiological terms and address the behavioral and environmental determinants of the most important and changeable health problems. They also cover procedures for assessing and developing the capacity of communities and organizations to implement and evaluate programs. Drawing on more than 1,200 published applications of the PRECEDE-PROCEED model, Health Program Planning, Implementation, and Evaluation features numerous case studies and contributions from internationally recognized experts, including governmental, academic, and community public health leaders, giving readers a thorough and well-rounded view of the subject. Ultimately, it is an up-to-date powerhouse for community and global health promotion at all levels.

Contributors: Faten Ben Abdelaziz, John P. Allegrante, Patricia Chalela, Cam Escoffery, Maria E. Fernandez, Jonathan E. Fielding, Robert S. Gold, Shelly Golden, Holly Hunt, Vanya C. Jones, Michelle C. Kegler, Gerjo Kok, Lloyd J. Kolbe, Chris Y. Lovato, Rodney Lyn, Guy Parcel, Janey C. Peterson, Nico Pronk, Amelie G. Ramirez, Paul Terry

Contents:

Foreword by Jonathan E. Fielding
Preface
Acknowledgments
About the Editors
Contributors
Part I. Hallmarks of the PRECEDE-PROCEED Model
Chapter 1 A Model for Population Health Planning, Implementation, and Evaluation
Lawrence W. Green, Andrea Carlson Gielen, Marshall W. Kreuter, Darleen V. Peterson, and Judith M. Ottoson
Chapter 2 Participation and Community Engagement in Planning
Lawrence W. Green, Andrea Carlson Gielen, and Marshall W. Kreuter
Part II. PRECEDE-PROCEED Phases: Planning, Implementation, and Evaluation
Chapter 3 Social Assessment: Quality of Life
Lawrence W. Green, Marshall W. Kreuter, and Andrea Carlson Gielen
Chapter 4 Epidemiological Assessment I: Population Health
Lawrence W. Green, Andrea Carlson Gielen, and Marshall W. Kreuter
Chapter 5 Epidemiological Assessment II: Behavioral and Environmental Factors
Lawrence W. Green, Marshall W. Kreuter, and Andrea Carlson Gielen
Chapter 6 Educational and Ecological Assessment: Predisposing, Enabling, and Reinforcing Factors
Maria E. Fernandez, Gerjo Kok, Guy Parcel, and Lawrence W. Green
Chapter 7 Health Program and Policy Development I: Intervention Strategies
Michelle C. Kegler and Rodney Lyn
Chapter 8 Health Program and Policy Development II: Implementation Strategies
Cam Escoffery and Lawrence W. Green
Chapter 9 Health Program and Policy Development III: Evaluation Strategies
Chris Y. Lovato and Judith M. Ottoson
Part III. Applications of PRECEDE-PROCEED in Specific Settings
Introduction to PRECEDE-PROCEED Applications
Chapter 10 Applications in Community Settings
Amelie G. Ramirez and Patricia Chalela
Chapter 11 Applications in Occupational Settings
Paul Terry, Nico Pronk, and Shelley Golden
Chapter 12 Applications in School Settings
Lloyd J. Kolbe, Holly Hunt, and Faten Ben Abdelaziz
Chapter 13 Applications in Health Care Settings
John P. Allegrante and Janey C. Peterson
Chapter 14 Applications in Communication Technology
Robert S. Gold
Appendixes
A. Frequently Asked Questions
Andrea Carlson Gielen and Vanya C. Jones
B. Public Health Competencies by Chapter
Darleen V. Peterson
C. The Evaluation Standards: A Checklist
D. CDC Evaluation Framework Steps and PRECEDE-PROCEED Phases
E. Commonly Used Evaluation Designs
Glossary
Index