Main description:

Well-known health promotion expert, Garry Egger, leads this experienced, Australian-based author team on the third edition of this essential guide to developing practical and effective health programs. Aimed at the health promotion student, Health Promotion Strategies and Methods, 3/e is a practical guide to developing health promotion strategies that actually work, taking a balanced approach to health promotion, by considering not only the individual, but also group dynamics, as well as population and community approaches. Clearly structured, with real-life case studies throughout each chapter, this book delivers the latest research and health practice in an accessible and meaningful way to assist students and junior practitioners in planning and implementing their health promotions.Health Promotion Strategies and Methods Third Edition is the essential guide to developing effective health programs. The book presents the key principles of health promotion and demonstrates how they can be applied. This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs.

Contents:

1. Towards better health2. Health and human behaviour 3. Focus on the individual4. Focus on groups5. Focus on populations: social marketing6. Focus on populations: The media7. Focus on populations: community-based approaches8. Focus on populations: environmental approaches9. Factors influencing strategy selection10. Putting it all together: planning and developing health promotion initiatives11. Skills, tools and competencies for health promotion