Main description:

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.

Contents:

Acknowledgement

1. Introduction

Nutrition Science

2. Evidence-based Nutrition communication

3. Clinical application of whey proteins

4. Prospects of using of biologically active substances to prevent depression

5. Nutrition needs for lifestyle changes and managing disorders

Nutrition Marketing

6. Integrated Marketing Communications on Health Related Consumer Behaviours

7. Nutrition marketing on food labels

8. Innovative packaging as marketing tool in nutraceutical/nutritional products

9. Converting traditional knowledge to marketable products

10. Behavioural Nutrition

11. Branding and communication strategies in marketing nutritional products

12. Supply Chain; a competitive advantage

13. Marketing nutraceuticals and OTC products as FMCG products

14. The Pursuit of Natural Medicine - A Current Perspective

Social Marketing & Responsibility

15. Effectiveness of social marketing interventions for health improvement

16. Social media as a new platform for nutritional and health messages

17. Supporting healthy eating behaviour through social marketing

Consumer Perception & Insight

18. Cross-cultural perspective on health and nutrition claims, country of origin

19. Consumer centric innovation

20. Personalized nutrition: evolving science, consumer insights and regulatory position

21. Consumer perception & in-sight: Role of brand equity

Public Health Policy & Regulation

22. How nutrition marketing links to public policy

23. Tools to understand what improves the health and wellbeing of New Zealanders

24. Nutrition regulation and policy in India

25. Integration of planning and food policy for improved nutrition

Case Studies

26. "Chyavanprash" -an ancient remedy for Modern era

Holistic Health

27. Home & Traditional Remedies for Energy and Nutrition

28. Functional nutrition for healthy and active longevity