Main description:

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field.

KEY TOPICS: Health Education, Health Promotion, Health Education Specialists, and Program Planning; Starting the Planning Process; Program Planning Models in Health Promotion; Assessing Needs; Measurement, Measures, Measurement Instruments, and Sampling; Mission Statement, Goals, and Objectives; Theories and Models Commonly Used for Health Promotion Interventions; Interventions; Community Organizing and Community Building; Identification and Allocation of Resources; Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population; Implementation: Strategies and Associated Concerns; Evaluation: An Overview; Evaluation Approaches and Designs; Data Analysis and Reporting

MARKET: Intended for those interested in learning the basics of health education and promotion.

Contents:

Health Education, Health Promotion, Health Education Specialists, and Program Planning
Starting the Planning Process
Program Planning Models in Health Promotion
Assessing Needs
Measurement, Measures, Measurement Instruments, and Sampling
Mission Statement, Goals, and Objectives
Theories and Models Commonly Used for Health Promotion Interventions
Interventions
Community Organizing and Community Building
Identification and Allocation of Resources
Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population
Implementation: Strategies and Associated Concerns
Evaluation: An Overview
Evaluation Approaches and Designs
Data Analysis and Reporting