Main description:

The third edition of this popular introductory textbook has been revised to provide a totally up-to-date and hands-on guide to the practical aspects of health promotion. Focusing on the range of skills needed to become an effective practitioner, it takes readers step-by-step through the different settings in which health promotion takes place and the various tools they might employ, including chapters on health promotion through the lifespan, one-to-one communication, working with groups, advocacy, social media, workplace settings and planning and management.

As well as incorporating the most recent government policies and initiatives in public health, there is new and expanded material on issues such as community initiatives and alliances, social media, health literacy, understanding health behaviours, stress in the workplace and much more.

Throughout the text there are activities to develop students' understanding and encourage reflective practice. Each chapter opens with a list of the central issues and learning objectives which are reinforced with real-life case studies. The key terms highlighted are clearly explained and checklists dispersed throughout the book, enabling practical application.

The new edition of Practical Health Promotion will continue to be the ideal and indispensable guide for students at all levels. It will inspire anyone involved with health care to find practical ways of promoting change.

Contents:

Introduction

PART I Health Promotion Needs Assessment
1 Health Promotion and Public Health
2 Epidemiological Tools for Health Promotion
3 Understanding Health and Illness Behaviours
4 Health Promotion through the Lifespan

PART II Defining Health Promotion Strategy: Health Promotion Methods
5 One-to-One Communication
6 Health Promotion with Groups
7 Mass Media
8 Print Media
9 Electronic Media and the Internet
10 Advocacy

PART III Defining Health Promotion Strategy: Settings in Health Promotion
11 Community Settings
12 Health Facility Settings
13 The Workplace Setting
14 Settings Used by Children and Young People
15 Institutional Settings

PART IV Implementation, Evaluation and Reflection
16 Planning and Management of Health Promotion
17 Evaluation and Reflection