Main description:

This is the first practical textbook for healthcare professionals demonstrating how to use social media in medicine. It focuses on the very basics of social media, providing a step-by-step approach for creating a social media presence and guiding you through the process of setting up individual accounts on multiple social media platforms. The book will help you create a social media strategy and develop a consistent, effective online presence. In addition, it addresses important ethical and regulatory considerations for social media use by healthcare professionals, while real world examples show how social media engagement can improve health outcomes.

Contents:

Introduction.

PART ONE: Social Networking: A Primer - Getting Started. Social Media Basics. Getting Started. Healthcare Consumerism in the new Millennium and the Emergence of the Electronic Patient. Healthcare Relationships Redefined. Ethical Considerations for Social Media and the Healthcare Professional. Examining the Stockholders in Cyberspace.

PART TWO-How to Establish a Professional Social Media Presence. The Importance of Developing and Managing an Online Reputation. Facebook and Healthcare. Twitter and Healthcare. YouTube and Healthcare. The Importance of Blogging in Healthcare. LinkedIN and Professional Networking. Physician Communities and their Impact on Healthcare.

PART THREE-ADVANCED TOPICS/CASE STUDIES. Case Study One. Case Study Two. Case Study Three.

PART FOUR-Advanced Topics: The Future of Social Media in Medicine.