Main description:

*Provides an overview of statistical and analytic methodologies in real-world evidence to generate insights on healthcare, with a special focus on the pharmaceutical industry
*Examines timely topics of high relevance to industry such as bioethical considerations, regulatory standards and compliance requirements
*Highlights emerging and current trends, and provides guidelines for best practices
*Illustrates methods through examples and use-case studies to demonstrate impact
*Provides guidance on software choices and digital applications for successful analytics.

Contents:

Preface: Real World Evidence and Digital Innovation to Combat Noncommunicable Diseases. 1. Real World Evidence Generation. 2. Applications of RWE for Regulatory Uses. 3. Ethics & Bioethics. 4. Real- World Data, Big Data and Artificial Intelligence: Recent Development and Emerging Trends in the European Union. 5. Patient centricity and Precision Medicine. 6. Health Information Technology. 7. Digital Health Technologies and Innovations. 8. Economic Analysis and Outcome Assessment. 9. Partnerships and Collaborations. 10. Global Perspective: China Big Data Collaboration to Improve Patient Care. 11. The Future of Patient-Centric Data-Driven Healthcare