Main description:

This timely Research Handbook examines sport-related research and analysis pertaining to how the sport industry has been impacted by the Covid-19 pandemic. Taking stock of the changes over the course of the pandemic, it also provides key insights into how the sport industry and its stakeholders might move forward in post-pandemic times.

Organized into six parts, the first half of the book explores the areas of sport management, sport communication, and sport marketing, while the final three parts analyze sport events, sport stakeholders, and sport and society. Expert international contributors delve into a wide array of topics related to the sport industry including athletes, clubs, leagues, and brand and sport management to illuminate how the pandemic has influenced these aspects of sport.

Offering a comprehensive analysis of how Covid-19 has affected the sport industry, this Research Handbook will be a key resource for business and management scholars and advanced students with a particular interest in sport, health, and well-being. Its use of global case studies will also be beneficial for sport managers and practitioners in this field.

Contents:

Contents:

1 Introduction to the Research Handbook on Sport and COVID-19 1
Paul M. Pedersen

PART I SPORT MANAGEMENT
2 Economics lessons from sports during the COVID-19 pandemic 8
Carl Singleton, Alex Bryson, Peter Dolton, James Reade and Dominik Schreyer
3 The impact of COVID-19 on amateur sport 18
Grzegorz Kwiatkowski, Patxi Leon-Guereno, Ewa Malchrowicz-Mosko and
Arkaitz Castaneda Babarro
4 The impact of COVID-19 on French sports federations 30
Nicolas Delorme
5 The impact of COVID-19 on the management of the sport media 44
Hamid Ghasemi and Ryan Vooris
6 Changing business models - how fitness centers reacted to COVID-19:
the case study of a Polish fitness operator 54
Julia Ziolkowska and Tomasz Taraszkiewicz
7 The impact of COVID-19 on interscholastic athletics 66
Tyler Ratts, Braden Norris, Brian Mancuso and Paul M. Pedersen

PART II SPORT COMMUNICATION
8 De-globalization, de-commercialization, and semi-mediatization: the
influence of COVID-19 on global sport communication 87
Wei Wei and Li Siying
9 Young audiences' sports media repertoires and expectations towards
sport coverage during COVID-19 98
Daniel Noelleke
10 The hard law of live: a case study on French sports channels during COVID-19 112
Valerie Bonnet and Tyler Ratts
11 Professional football clubs and associations under pressure: COVID-19
as a precursor of structural change in European sport 124
Ju rgen Mittag and Joerg-Uwe Nieland
12 Accelerating direct virtual public relations for sport organizations
through information subsidies during COVID-19 137
Mark Dottori, Alex Sevigny and Norm O'Reilly

PART III SPORT MARKETING
13 Relationship marketing during COVID-19: strategies and processes of
communication in German and Austrian sports clubs 153
Thomas Horky, Christof Seeger, Joerg-Uwe Nieland, Daniel Noelleke,
Christiana Schallhorn and Philip Sinner
14 Using consumption capital theory to analyze the impact of COVID-19
on major and minor sports in Germany 165
Andreas Hebbel-Seeger, Thomas Horky and Hermann A. Richter
15 Who wants football back? Surveying fans in Brazil during COVID-19 177
Ary Jose Rocco Junior, Thadeu Gasparetto, Marina Tranchitella, Luis Felipe
Monteiro de Barros, Luiz Augusto Brum and Romulo Macedo
16 The impact of COVID-19 on athlete branding 190
Zack P. Pedersen, Antonio S. Williams and Ryan M. Brewer
17 COVID-19 as a new chance for a sport league: motivation behind
watching Korea Baseball Organization games 202
Minkyo Lee, Ju Young Lee, Jinwook Chung, Inae Oh and Choonghoon Lim
18 The star and COVID-19: Serie A soccer celebrities and the
self-narrative of contagion on social media 214
Mario Tirino, Luca Bifulco and Simona Castellano

PART IV SPORT EVENTS
19 The impact of COVID-19 on sports events, national federations, and
organizations in South Africa over a 16-month period 230
David Maralack, Donovan Jurgens and Roger Woodruff
20 Sport event pandemic risk management and what has been learned from
COVID-19 245
Kong-Ting Yeh, Tsu-Lin Yeh, and Nakibae Kitiseni
21 Innovation in sport events during COVID-19 258
Grzegorz Kwiatkowski, Christian Dragin-Jensen and Thomas Koenecke
22 Fourteen days: athletes' media usage and stories in hard quarantine
during COVID-19 269
Sam Duncan, Tim Breitbarth and Chris Bowers
23 Sport management during COVID-19 in the Norwegian context 289
Elsa Kristiansen

PART V SPORT STAKEHOLDERS
24 COVID-19 and the Bundesliga: a study of digital fan engagement
strategies in professional soccer 300
Laura Matz, Gashaw Abeza and David Wagner
25 COVID-19 and the decline of volunteers in Australian community
sport: solutions to move forward 312
Charles Mountifield and Stirling Sharpe
26 An assessment of mood and anxiety in university athletes and
non-athletes during social mobility restrictions of COVID-19 328
Oswaldo Ceballos Gurrola, Minerva Thalia Juno Vanegas Farfano, Ramon
Ernesto Mendoza Baldenebro, Rosa Elena Medina Rodriguez, Luis Tomas
Rodenas Cuenca, Jeanette M. Lopez-Walle and Jose Tristan Rodriguez
27 Between total loss and immunity: does the crisis resilience thesis prove
its worth in times of COVID-19 in Germany? 337
Norbert Schu tte
28 Parent hockey culture during "unsettled times": COVID-19 and the
hockey community 347
Sandra M. Bucerius, Bryan Hogeveen, Brad W.R. Roberts and Albert H. Vette

PART VI SPORT AND SOCIETY
29 The football segment of the sport industry and the first wave of
COVID-19 in Italy: a conflict analysis 358
Luca Bifulco
30 From the stadiums to the consoles: the role of sports computer games
during COVID-19 374
Ilan Tamir
31 Social stratification patterns in physical activity and sports during COVID-19 384
Jeroen Scheerder, Erik Thibaut, Veerle De Bosscher, Margot Ricour and
Annick Willem
32 Sports betting and COVID-19 399
Arif Yu ce
33 Sports activism during the COVID-19 pandemic era 414
Orr Levental, Roy David Samuel and Yair Galily
34 Utilizing critical ethnography to understand the impact of COVID-19
on the structure of elite soccer in Korea 423
Alex Gang, Kihan Kim, Sunghwan Byun and Paul M. Pedersen

Index