Main description:

The demand for return in investment (ROI) analyses in public health is on the rise as a 'business case' needs to be presented before a public health programme can be funded. This book explains the science behind ROI analyses and shows how policy makers can learn the art of understanding and using it in the context of public health. Using examples drawn from the NICE ROI Tools, business cases for various alternative policy options around smoking cessation, improving physical activity and reducing alcohol use are presented. In addition, several examples of real-world decision problems facing public health investors are discussed to address the usefulness of ROI evidence in public health policy making.

Contents:

Chapter 1. Diary of a Policymaker

Chapter 2. The Scourge of Modern Lifestyles

Chapter 3. ROI Analysis: Art or Science?

Chapter 4. What Is ROI, By The Way?

Chapter 5. Modelling the ROI of Public Health Interventions

Chapter 6. A Journey to Real-World Decision Problems

Chapter 7. Evaluating Current and Prospective Policies

Chapter 8. ROI Analysis: Making Policy Impacts

Chapter 9. Where's Next for Public Health ROI Research?

Chapter 10. The Last Word