Main description:

Now in its Second Edition, Simple: The Inner Game of Ophthalmic Practice Success makes even the most complex issues in ophthalmic practice management just that- simple. This handy guide covers everything from the basics of business planning to esoteric and complex topics unique to ophthalmology.

Author John B. Pinto, a world-renowned expert on the business of ophthalmic practice, has brought his decades of expertise to bear in this high-yield handbook. Throughout his career he has seen that the most successful practices large or small have learned to see the big picture and keep things simple. This book helps practice owners, managers, and administrators achieve that goal.

Simple cuts through the details and the minutia of running a practice to refocus on the big picture and the key, high-impact factors influencing ophthalmic practice success. Each chapter addresses a new topic, pointing out stumbling blocks and key areas to focus on so practice owners and managers can stick to their strategic goals.

With a foreword by Dr. Richard Lindstrom and hundreds of management pearls throughout, Simple: The Inner Game of Ophthalmic Practice Success, Second Edition takes the guesswork out of running an ophthalmic practice. From data analytics to the ins and outs of administration, John B. Pinto makes practice management simple.

Contents:

Dedication
Acknowledgments
About the Author
Foreword by Richard L. Lindstrom, MD
Introduction

Chapter 1 Testing Your Practice on Twenty-Five Simple Things
Chapter 2 The Big Picture
Of the Five Domains of Practice and Life
Of Paying Attention
Of Career Management
Of the Intentional Practice
Of Practice Culture
Of Vanquishing Chicken Little
Chapter 3 Leadership
Of Simple Leadership
Of Decisiveness
Of Prioritizing and Implementing
Of Teamwork
Of Abandoning Failed Projects
Of Strategic Business Planning
Chapter 4 Adaptability
Of Ophthalmology Then and Now
Of Sustainability
Of Disaster Planning
Of Entrepreneurism
Of Adaptability
Chapter 5 Metrics
Of Numeracy ... Mastering Math as a Second Language
Of Measuring Efficiency
Of Growth, Stasis, and Shrinkage
Of the Three Buckets of Money
Of Objectifying That Which Is Subjective
Of Benchmarking
Of Financial Sufficiency
Of Staff Cost Containment
Of Frugality
Chapter 6 Administration and General Management
Of Developmental Hallmarks
Of Practice "Birth Defects"
Of Administrative Success and Failure
Of Patient Satisfaction
Of Coaching Points From Managers to Physicians
Of Provider Performance Reviews
Of Marketing and Selling
Of Office Facilities
Chapter 7 Compatibility and Collaboration With Others
Of Adding Value to Patient Relationships
Of Working With Family Members in Your Practice
Of Optometrist Associates
Of Meetings
Of Conflicts
Of Physician Bullying
Of Collaboration
Of Mergers and Acquisitions
Chapter 8 Partnering
Of Partnership
Of Adding a New Doctor
Of Happy Partners in a Group Practice
Of the Associate Doctor Becoming a Partner
Of Acting Like a Partner
Of Fixing Broken Practice Boards
Chapter 9 The Inner Game
Of Measuring Success
Of Excess Attachment to One's Career
Of Provider Burnout
Of Career Satisfaction
Of Security
Of Retirement

Afterword: A Psychologist's Perspective on the Inner Game of Ophthalmology by Craig N. Piso, PhD
Last Word: Pinto's Ten Commandments
Index