Main description:

A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.

Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical tips for navigating the five major social media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube. Everyone from healthcare students to the most seasoned professionals will benefit from the 3 C's Framework outlined in the book: Consume, Contribute, and Create.

Social Media in Health Care can be read cover to cover or used as quick reference guide. Topics include:

Exercises for novice, intermediate, and advanced users
Best practices for consuming, sharing and creating content
Tips for readers to build their social media presence and professional brand
Recommendations for using digital platforms to expand professional networks
Patient privacy concerns and how to avoid ethical pitfalls

Social media can start conversations and serve as an open line of communication between peers, the public, and patients. Social Media in Health Care guides members of the medical community in how to use social media to help educate the public and specific patient communities about health care and health policy, make connections with industry leaders and peers, and enhance their professional reputation.

Contents:

About the Authors
Foreword by Shikha Jain, MD, FACP
Introduction
Chapter 1: Why Is Using Social Media Such a Big Deal?
Chapter 2: Cultivating Your Professional Brand
Chapter 3: Maneuvering the Social Media Maze
Chapter 4: Using the Fast Lane to Build a Network
Chapter 5: Noise Breaker Versus Noise Maker
Chapter 6: Staying Out of Hot Water
Chapter 7: Blending Gold Standards and Innovation in Sharing Knowledge and Expertise
Chapter 8: Using Social Media to Engage Traditional Media
Chapter 9: Measuring Impact and Engagement
Chapter 10: Make Your Plan, Work Your Plan
Appendix
Index