Main description:

Highly Commended in the British Medical Association book awards 2011!!
The use of theory in the planning and implementation of health promotion programs will more reliably produce positive outcomes.
Following on from the success of the second edition, Theory in a Nutshell 3rd Edition explores the main theoretical concepts and models in health promotion and explains the significance, practical application and impact of different theories on the individual, community and organisation. This edition includes concise reviews of established theories, such as social cognitive theory and health belief model, as well as expanding on new developments in the field including evidence-based policy making and health impact assessment.
Thoroughly revised and updated, the book maintains the accessible style suitable for public health practitioners, health promotion and health education specialists, epidemiologists and social policy makers, as well as students of public health and health promotion.

Contents:

1. Theory1.1 What is a theory?

1.2 The use of theory

1.3 Single theory or multiple theories?

2. Theories which explain health behaviour and health behaviour change by focussing on individual characteristics

2.1 The health belief model

2.2 The theories of reasoned action and planned behaviour

2.3 The transtheoretical (stages of change) model

2.4 Social Cognitive Theory

2.5 Summary

3. Theories which explain change in communities and communal action for health

3.1 Diffusion of innovation theory

3.2 Community Organisation and Community Building

3.3 Summary

4. Models which guide communication to bring about behaviour change

4.1 Health Literacy

4.2 Communication-behaviour change model

4.3 Social marketing

4.4 Summary

4. Models which explain change in organisations and the creation of health-supportive organisational practice

5.1 Theories of organisational change

5.2 Models of intersectoral action

5.3 Summary

6. Models which explain the development of healthy public policy

6.1 A framework for making healthy public policy

6.2 Evidence-based policy-making to promote health

6.3 Impact Assessment and Health Impact Assessment

6.4 Summary

Epilogue: Theory in practice