Main description:

Building Products that Matter: A Digital Health Perspective in the Age of IoT discusses how design thinking applied to product development will lead to business success. The book's focus is on the use of IoT in medical device development. Sections provide a multi-disciplinary approach to product development in healthcare and beyond that is ideal for designers, engineers, marketing leads and production engineering. Included content will help readers adapt their company from revenue streams solely focused on one time or hardware only sales into models where revenue streams come from both an initial purchase and ongoing subscription basis.

Contents:

Part 1: What it means to "matter" A. What is innovation? -- Porter-"change economic behavior" and Ten Types Doblin. B. Finding the Sweet spot: Innovation venn - IDEO Venn, talk about misses and example of misses. Talk about technology push vs. problem solving. C. "Matters" jumps the chasm - key to population health vs. single patient D. "Matters" creates differentiation - key to adoption and sustainability E. Effective therapy matters. Precision/personal health vs population health and the opportunity to do both in a scalable, cost effective way with automation. Talk learnings from animal health here F. Matters means solving a hard problem. Patient behavior is a hard problem.

Part 2: Why now is the time for IoT in Healthcare A. Apple and Moore's Law have changed everything G. Why IoT for healthcare now? H. "The Nudge" changes chronic therapy forever

Part 3: Methods for IoT product development A. Five steps from HBR article. I. Lean Startup and Agile are both Design Thinking - nothing new to designers J. Not waterfall or agile, waterfall AND agile K. Navigating a rich Ecosystem - Make vs. Buy, workflow integration L. How As-A-Service changes development

Part 4: The new product life cycle (PLC) fundamentals for IoT A. It's the data, stupid. Data determines direction of therapy. Data confirms compliance and efficacy. Data is objective. Data measures behavior. "Natural Experiments" via MedFuse talk. M. Security - standards and good practices - CIO post with Todd C and locksmith. N. Firmware and upgrades O. Connectivity - think enterprise P. Low power is all about good software Q. Location, Location, Location R. Installation and Maintenance - how to kill the golden goose. S. Workflow and lifestyle integration - designer's world

Part 5: Don't forget the business transformation A. Three part view of the business (chart) T. Software enabled hardware or Hardware enabled software U. Recurring vs Re-occurring Revenue V. Consumer AND Enterprise in IoT W. Three steps to digital service - T Chou.