Main description:

The Weight, Hypnotherapy and YOU Weight Reduction Program: An NLP and Hypnotherapy Practitioner's Manual gives practitioners a complete, fully-scripted, ready-to-use weight reduction program that addresses the epidemic problem of obesity in adults. This book gives step-by-step, easy-to-follow instructions for managing, conducting and marketing a unique program that can constitute a niche offering, or add a new, valuable and profitable service to an existing practice. The program is based on actual clinical experience and published research on the efficacy of hypnotherapy as a viable tool in weight management. The book includes examples of office forms and marketing materials, as well as a digital download link to a Client Workbook with take-home readings and assignments. This program will help your clients stay motivated and on-track with their nutrition and exercise plans, while working at an individual pace.

Key Selling Points:

The only practitioner's manual of its kind, this book will offer readers a complete programme they can easily integrate into their existing practices.
Will give NLP and hypnotherapy practitioners a proven programme to address the increasing problem of obesity in developed nations.
Tells practitioners how to manage the programme, conduct each session, troubleshoot and follow-up with clients, and market the programme.
Backed by recent research finding that hypnotherapy, combined with other behavioural approaches (diet and exercise) enhances success in weight reduction.
Developed on the basis of interviews with actual weight reduction clients, consultation with a nurse-practitioner who specializes in nutritional counselling, and a thorough review of relevant literature.
Accompanied by a downloadable link containing a client workbook of take-home readings and assignments to help clients learn more about weight management, and stay involved between sessions.
Designed to keep clients motivated and on track with their weight reduction goals while they choose their own nutritional and exercise plans, and allows clients to work at their own pace.